Written by Nina Fitzgerald, Hairstylist at Urban Betty

These bottles, have summed up what I have poured my heart and soul into for the last two years. Two years of hashing out an idea, and then building up the courage to take the leap and make it come true.

In the course of over 24 months, I made my dream into reality and started a line of products that have the most minimal ingredients, but with the highest effectiveness. I was able to finally create the first of many products to come: a super-conditioning conditioner with only seven ingredients (one being water).

There were many, many firsts on the journey to creating ONLY. Have you ever hired a chemist to design a formula for you? That was a first for me, and I had no idea where to start, or know who to trust. I spent two months searching for one and talking to people online when I was finally put in touch with Christine, a chemist from the UK. We have never actually met in person and have never talked on the phone, but because of her my journey took off, and she was the brains that made my idea come to light.

The ONLY conditioner is gluten-free, paraben-free, soy-free, phthalate-free, vegan, silicone/dimethicone-free, and is pH balanced for hair. Yes, it’s all the frees, but do you know what that does? It creates soft, healthy, clean, hair and scalp that isn’t irritated or weighed down!

ONLY is clean enough to use on babies, works for any type of hair, and can even be used directly on the scalp to help with oily scalps OR dry skin. That’s right—a conditioner that’s meant to be placed directly on the scalp!

It has been quite a long, fun, exciting two years, and I’m thrilled to announce the beginning of another project!

I’m currently working on a comparable shampoo to ONLY and also new conditioners that contain natural oils to provide a deeper nourishment for hair and skin.

I am also about to release single-use samples of ONLY in the next month. If you would be interested in trying one, stop by the salon! Or for those that are not in Austin, we can mail you a sample!

And be sure to visit ONLY at SXSW at the Wellness Expo on March 9th and 10th—we’ll have free samples!