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Pureology's Strength Cure Best Blonde System

New product alert!

Pureology has released a brand NEW product line for blondes—the Strength Cure Best Blonde System. The line includes a purple shampoo, a toning conditioner, and a daily hair treatment. Both natural blondes and those with highlighted tresses can utilize this 3-step system to neutralize and tone brassy, yellow hair as well as repair damage.


The Strength Cure Best Blonde Shampoo

How does it work?

This is a 100% vegan, sulfate-free, purple shampoo that works for all shades of blondes. The violet-toning properties help to maintain and transform your locks to a beautiful bright shade of blonde. The shampoo also combats dryness and breakage to create shiny, moisturized hair.


The Strength Cure Best Blonde Condition

How does it work?

This is a 100% vegan, purple-toning conditioner for all shades of blonde or highlighted hair. Like the shampoo, the conditioner is created with violet-toning properties to brighten and neutralize brassy hair. Additionally, the conditioner strengthens and moisturizes hair, protecting it from heat damage.


The Strength Cure Best Blonde Miracle Filler

How does it work?

This is a 100% vegan hair-repair treatment that works on highlighted and lifted hair, protecting the hair while also repairing damage. Those who loved Pureology’s Miracle Filler from the Perfect 4 Platinum line will love this one too—it’s the same formula, just in different packaging! This treatment not only acts as a heat protectant, but it repairs damage by restoring gaps in the hair cuticle. Just one application recovers up to 78% of the strength that is lost from chemical lightening!

All 3 of these products are available for purchase at Urban Betty! Stop in the salon to get yours today!