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  • URBAN BETTY SOCO’S GRAND OPENING PARTY!

    Urban Betty is celebrating the opening of its newest South Congress location! UB Soco's Grand Opening Party is Saturday, April 13th from 6 pm to 9 pm and will feature many fun activities and goodies! The free event will feature DJ Woke Bloke and activities such as hairstyling and [...]

  • WHY TO TAKE IT SLOW WHEN YOU’RE GOING BLONDE PART 2

    Written By Jenni Drake, Hairstylist at Urban Betty In part 1 of ‘Why to Take It Slow When You’re Going Blonde’, I explained what natural hair goes through and the amount of work it takes to get the hair to a lighter color. If the hair [...]

  • CONDITIONER: MEN, WHAT’S THE WORD?

    Written by Jessica Tellez, Hairstylist at Urban Betty Why should men use conditioner? Because as a society, we’ve moved past relying on the direction of your father’s personal grooming advice. Are you still wearing your dad’s underwear suggestions? No? Are we still asking what he [...]

  • WHY TO TAKE IT SLOW WHEN YOU’RE GOING BLONDE PART 1

    Written by Jenni Drake, Hairstylist at Urban Betty It's official, the "white hair" trend is still in full swing. Strap in for a lengthy read! I've dug deep into the scientific explanation of what goes on when going from a natural level 1-2 rich, brown [...]

  • MEET THE UB SOCO TEAM

    Written By Saba Ghaffari, Marketing Director at Urban Betty As you may have already heard, Urban Betty Soco has officially opened and is taking clients! Even though it’s a brand new salon, you’ll see some familiar faces and recognize the same, homey Urban Betty feel. [...]

  • BETTY OF THE MONTH OF FEBRUARY, TARA DZIALO

    Urban Betty stylist Tara Dzialo is our Betty of the Month for February! Tara has been at Urban Betty for over a year now and we can't imagine the salon without her. She has quite an eye for balayages and highlights, and her friendly face [...]

  • THE KINDNESS CAMPAIGN

    Written By Saba Ghaffari, Marketing Director at Urban Betty This year during Austin Fashion Week (February 15-24), as part of Fashion X Austin’s Shop For Good city-wide promotion, if you buy any Kérastase styling product at Urban Betty, the salon will donate 10% of the sale to The Kindness [...]

  • 7 ESSENTIAL MAKEUP PRODUCTS

    Written By Juliette Verroye, Hairstylist at Urban Betty Raise your hand if you’ve ever dropped $50 on a t-shirt, but then gawk at a mascara that costs more than $8? Do you ever wonder why the bronzer you use at Sephora looks so much better [...]

  • BETTY OF THE MONTH OF JANUARY, MADDIE LONGOBARDI

    Maddie Longobardi is our Betty of the Month for January! Maddie is one of our senior stylists and has been a part of the Urban Betty family for almost four years now. Maddie has an incredible work ethic and attitude which inspires her fellow Betty's [...]

  • THE BEGINNING OF ONLY’S JOURNEY

    Written by Nina Fitzgerald, Hairstylist at Urban Betty These bottles, have summed up what I have poured my heart and soul into for the last two years. Two years of hashing out an idea, and then building up the courage to take the leap and [...]