Chelle Headshot.JPG

Chelle Neff

Founder and Creator of Urban Betty

Chelle Neff has been a leader in the U.S. salon business since founding her own salon in 2005. She has over 20 years creating innovative practices in the salon, product, and beauty world. Since she founded Urban Betty she has successfully grown revenue year over year and has traded up locations to a space that houses over 30 employees.

Early in her career Chelle placed 2nd in the nation-wide Wella hair colorist of the year contest. Urban Betty has continued that award-winning trend by being named one of the top 200 salons in the U.S. by Salon Today Magazine for 2011, 2012, 2013, 2014, 2015 & 2017. Her stylists have won an Austin Fashion Week Award, a Golden Boot for Best Hairstylist 2011 and numerous awards from the Austin Chronicle Best Of Awards. In 2014 Chelle received a golden boot from Austin Fashion Week for Philanthropist of the Year. In 2016 Chelle was awarded as the Entrepreneur & Startup of the Year by Austin Under Forty. In 2016 she was also a finalist in the Women's Way Awards for the Service Industry category. Chelle has been interviewed for nationally syndicated Beauty Podcasts.

Chelle specializes in Redken and Wella hair color and has graduated from management classes at Bumble and Bumble University and The Redken Exchange in New York City.

She has an active passion for technology, launching her first web site in 2001 and expanding into online appointments, social media marketing, and SEO from there. In 2015 she created a mobile app for for the broader salon industry called FyleStyle.

Chelle values community service as much as she values living in Austin, Texas and is constantly giving back. Her salon runs several annual cause related campaigns for Movember, Breast Cancer Awareness, and has an annual women’s clothing swap for the local women's shelter, Austin SafePlace. The salon is also a permanent drop off location for Project Princess, a non-profit for teenage girls. She regularly donates numerous gift certificates & services to the Seton Fund, surrounding Austin elementary schools and the Women's Chamber of Commerce. Chelle was a Big for Big Brothers Big Sisters of Central Texas from 2014-2016. She believes in living with a purpose.

Chelle is currently working on expanding Urban Betty into a second location in Austin and launching her own social media bootcamp.


Women’s Haircut


Men’s Haircut


Full Highlight


Partial Highlight


Permanent Color


Stand Alone Toner




Brow Wax


All prices listed are base pricing and are subject to change and increase without notice.


p: 512.371.7663

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  • 1206 W 38th Street Suite 1107 

  • Austin, Texas 78705